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New posts on #ecademy

by on January 14, 2012
  • Disruptive Innovations that have impacted B2B Marketing

    Disruptive Innovations that have impacted business & B2B Marketing

    Looking through some of this data raises some interesting thoughts.

    Especially that some firms just seem to keep being there.

    The question is what will be the next disruptive technology or application that will change the way we do things?

    Disruptive technology

  • The Rise of the SoMoLo Shopper

    The Rise of the SoMoLo Shopper

    A SoLoMo shopper is a Social media savvy, Mobile and Location-based shopper. They are starting to use services that are social,mobile and local, often through apps and social media sites (twitter, facebook, foursquare etc…

    This is starting to create a new breed of shopper – the SoMoLo shopper
    How might this impact your B2C business?

  • Why LinkedIn is of NO value to entrepreneurs

    Why LinkedIn IS of value to entrepreneurs

    Yes you read it right….
    On many discussions recently I have heard people saying that LinkedIn is no longer relevant.

    And they are correct….. stay away its a waste of time….

    Unless of course you want customers in medium to large companies…. for that is where they “hang out” on line.

    If you want to mix with other small business people then ecademy is a useful place.

    If you are B2C then Facebook is the place to be.

    If you want toe sell to larger businesses then you need to find people that have a problem that you or your company can solve.

    you need to go to where your customers are… its called LinkedIn!

    The big mistake that people make about social media, is that they go to where they find value – like minded people – but actually want you want to do is go where your customers find value…

    Mike Morrison

  • How technology is killing Innovation in schools & business

    How technology is killing Innovation in schools & business

    Innovation & How to develop an innovative culture

    If we look at history, we know that in times of trouble we innovate best.
    For example just look at the innovativeness of POWs in the second world war.. everything from making photocopiers, clothes, maps, aeroplanes – from literally nothing. Look at major innovation in trauma care – all from the treatment of burns in fighter pilots – the the current treatments of war vets pos IUDs (they service better than any comparable trauma in history) – is this thanks to technology… of the sheer desire to solve a problem where the resources are not available.

    When we give our children “all singing all dancing” pc’s & tablets – guess what – all they will do is play. Look at the current movement to get young people coding again

  • UK Business is dead if we rely on our current education strategy

    UK Business is dead if we rely on our current education strategy

    Having spent much of yesterday at BETT 2012 – the technology show for education, I must admit to have left the show feeling somewhat underwhelmed.
    Sure there were some interesting and exciting ideas – however many were peddling old and outdated concept:

    • Software that looked like it was designed in the 1990s
    • Interfaces that are boring and utilitarian
    • Collaborative but not inclusive learning solutions

    It is 2012 and yet from when I last visited the show some 5 years ago – much of what I saw then I saw now – zillions of smart board solutions – storage cabinets for laptops (or now tablets). Some great software – some innovative hardware.. but also mucvh of it too expensive for most schools to make it routinely available to the majority of students. – I will write another piece about this “innovation” black hole later.

    But this is missing the point.

  • What Social Media Power Players Do That You Don’t

    What Social Media Power Players Do That You Don’t

    There have been many discussions here (and in other spaces) about social media, does it work – “it don’t work for me”.
    Today I found this useful piece in Forbes written by Haydn Shaughnessy.

    In it he quotes:

    There are three differences between these groups (social and news media), centred on:

  • Being active in a sufficient number of channels
  • Creating and maintaining a high quality network
  • Frequency of participation

In summarising the research he concludes:

“So you might say the real differentiator is frequency of engagement as well as time spent blogging.”



From → ecademy

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